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Method to stop yourself from falling into this trap. Start with the “need to know,” then cover the “nice to know” later. 7 inverted pyramid 2. Improve your copywriting If users struggle to read your content easily, they’ll be more likely to bounce. Keep things simple, and don’t feel the need to use fancy words, complex sentences, and other jargon to make your content better. Most people won’t thank you for it. Recommended reading: 12 Easy SEO Copywriting Tips for Better Content and Higher Rankings 3. Be mobile-friendly Most websites get the majority of their visitors from mobile, so it’s super-important that your site is optimized for smaller screens.
That means having intuitive navigation, large font and image sizes, and as little indian phone number clutter as possible. Here’s a shameless plug of our own homepage viewed on mobile to show how to do it right: 4. Moderate your ads, pop-ups and interstitials When I see something like this upon loading a page, I bounce right away: 8 recipe bad ux This is the kind of clutter I mentioned in the previous point. It’s especially annoying on mobile, where it occupies most of the screen, and where it’s often near-impossible to hit the “X” button. If you have these on your site and don’t want to give them up, at least moderate the number of advertisements and trigger the pop-ups and interstitials only after the user has completed specific actions.

For example, if you have a pop-up for your newsletter signup, show it to people only after they’ve consumed some of your content or when they’re about to leave your website. It’ll probably convert better that way too. 5. Improve your internal linking Nobody will keep browsing your website unless you provide them with links to related useful resources. And that’s where internal linking comes in. Internal links are clickable links from one page on a website to another. You’ll see them scattered throughout this post and most others on our blog. They’re not only useful for enticing visitors to consume more content but are also helpful for SEO. Just make sure that you’re interlinking related pages using relevant words and phrases. Y
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