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Then, use this information to build a detailed and realistic profile of your ideal customer. The tools you can use to create a buyer persona range from free buyer persona templates available online, data analysis software, and online survey tools. You can also use online collaboration tools to work with other members of your team to create the profile, such as Google Drive. The important thing is to use a systematic, data-driven approach to build an accurate and useful profile of the ideal customer. How to make a buyer persona? – Example template This is a simple example to create a buyer persona for a company that sells office desks.


Name: María González Age: 28 years Female gender Korea Phone Number Data Occupation: Marketing director at a technology company Location: Madrid, Spain Annual income: $60,000 Interests: Interior design, technology, cinema Objectives: Improve your productivity at work, have a comfortable and pleasant workspace in your office Challenges: Keeping up with , balancing your work and personal life Where you get information: Social networks, interior design and technology blogs, fashion and design magazines How you make purchasing decisions.



Do online research, read reviews and opinions from other customers, seek recommendations from friends and colleagues What motivates you to buy: Modern and elegant design, high quality, good price, ease of use and assembly What turns you off from buying: Outdated or unattractive design, low quality, high price, lack of warranty or customer service. How much to invest in campaigns? One of the first points to define when we are going to advertise on Google Ads is to establish a budget for the campaigns and at that moment the question arises: How much to invest in the campaigns? For this question, there is no single answer that applies to all account types, companies, and products.