Analysis of the most popular MBTI types and MBTI search intent found through

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MBTI is one of the best topics to ice-breaker with someone you've just met. In the past, questions were asked about name, age, occupation, hobbies, etc., but these days, MBTI seems to be one of the most popular small talk topics. Let's take a look at which MBTI type has the highest search volume and what users' intentions are when searching for MBTI using Listening Mind Hubble data. The average monthly search volume related to MBTI, including the 16 types of MBTI, is 13,944,840. The monthly average of 13 million is also evidence that people's interest in MBTI is very high. It was found that women showed more interest in MBTI than men (women 74% > men 26%). In addition, we found that there were more searches for MBTI in younger age groups (teens > 20s > 30s). Listening Mind Hubble, includes MBTI + 16 MBTI type keywords MBTI, why search? Why are you searching about MBTI? Let’s take a look at the MBTI Persona View together on Listening Mind Hubble. First, there is the intention to take the MBTI test.

You can see that there is an intent to conduct a test by searching for “MBTI official test free”. The second is to find out about MBTI compatibility. I can see that there is a desire to find out what MBTI is most compatible with my MBTI. Lastly, my intention is to learn about MBTI types. You can see that we want   Special Data to find out what types of MBTI there are and what characteristics each type has. Listening Mind Hubble, MBTI Persona View What is the most popular MBTI type? Now let's find out which MBTI types are the most popular. We are going to use Intent Finder’s topics to look at “popularity” based on two criteria. The first is based on search volume. The more people are interested, the more searches there will be. The second is based on the number of keywords. A large number of keywords also means that a variety of searches are conducted for the corresponding MBTI type.





Now, let’s find out which MBTI type people are interested in. 16 MBTI Types Keyword Topics, Search Volume vs. Based on number of keywords Based on search volume, ISTP > ISTJ > INFJ The MBTI with the highest average monthly search volume was ISTP (781,639). Next was ISTJ (676,781), followed by INFJ (673,753). There were many cases where people were curious about the characteristics, dating, compatibility, etc. of each type. There was no significant difference in questions depending on the type. However, in the case of ISTP, it was found that there were many searches for ISTP celebrities such as Park Myung-soo, Joo Woo-jae, and Twice's Na-yeon, as they became known through broadcasts.