A user visits your website

mahbuba12

Now they browse through your products. Bravo – they found what they were looking for! Now they add it to their cart. And now they leave without making a single purchase. Wait, what happened? Cart abandonment happened. And here’s how to stop it. What is Cart Abandonment / Cart Abandonment Rate? As the name gives away, shopping cart abandonment is when a user adds one or more products in the e-shopping cart, and they don’t carry on to the purchase. The metric that measures shopping cart abandonment is called “abandonment rate”, and you can calculate it using this formula: Cart Transactions Initiated So has Cart Abandonment always been like this? With one word, – Yes. Cart abandonment is a thing since the dawn of eCommerce, and its rate is getting a bit higher year by year. cart abandonment rates by statista Source:

Statista But is your cart abandonment high or low? The truth is that shopping cart  Email List  abandonment differs from industry to industry. cart abandonment rates by statista Source: Statista Most statistics agree: Global cart abandonment is around 88%. So what are the most frequent reasons that lead to cart abandonment and what can you do about it? Here follow the top cart abandonment solutions. Cart Abandonment Problem #1: Shipping Cost There are many reasons a customer might abandon their cart, but this one takes the cake. Shipping cost is the #1 reason that prevents your customers from completing their purchase. More than half of carts are abandoned due to the extra cost, which is usually shipping cost. However, extra cost also comes in the form of taxes and fees as well. There are dozens of different currencies around the world, but all customers agree on this:



Hidden costs suck! Hidden costs annoy them, irritate them and make them feel stupid. Shipping cost causes cart abandonment in multiple ways: In most cases, the added costs of shipping that customers don’t see until the end of their purchase journey caught them by surprise. In other cases, customers abandon their carts because their total purchase wouldn’t reach the minimum amount to qualify for free shipping. Solution Since shipping is the most significant factor in cart abandonment, it should be your top priority in the no-purchase battle. If you see a high number of abandoned carts on your eCommerce store, here are four cart abandonment solutions regarding shipping costs: A. Leave no hidden cost for the last purchase tab State all costs from the outset. Be 100% transparent.. Also, I don’t have to pay anything for shipping, as Amazon is letting me know which deliveries within the UK borders are free. On the other hand, things change if I want to buy from Athens because in this case, free shipping is not a thing anymore. What’s important here though is that Amazon lets you know it’s not. Not only that, but it also breaks down the shipping cost and provides extra info regarding the total cost.