Your company has been working hard for months

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Below, let’s look at a few scenarios in which you can use press releases and blogs together to drive traffic, generate more leads, and improve your organization’s branding efforts. “Press releases and blog posts should be used together to maximize your marketing plans and goals.” Launch new products or services  and now it’s finally ready—a new product or service. It’s time to celebrate! But it’s also time to spread the word. Draft a press release that includes all the details, such as the name, how long it has been in development, the reason for launching the new product, and information about the company.




You can even include data about your past products and services and get an idea from the executive board about what to expect from them. Just like blogging, when you write a press release, you America Cell Phone Number List want to write to your audience—in this case, journalists. As MarketingProfs outlines, you need to "speak the language" of what you're sending to those reporters. This means your copy must get to the point, answer the five Ws (who, what, when, where and why) and avoid jargon. Jargon is the definition of gibberish if you try to incorporate it into a press release.








Jargon is the definition of gibberish if you try to incorporate it into a press release. Send the completed press release to news publications (especially within your industry for maximum exposure) and post it in the news section of your website. After that, be sure to track how your product or service is performing. Use this data to create blog posts centered around this information and inform your readers. What does the product or service offer potential customers? How does it solve their problem? How is it different from older products or services? Also consider the audience’s question – how can you best give an answer?