Understand the importance of social media across your company

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Posts, likes and comments. At first glance, we can be mistaken about the resources of social networks, focusing only on superficial aspects. However, if we consider that more than half of the world uses social networks (59%) – there are 4.70 billion users – and that the average daily time spent on them is 2h 29m, it is possible to glimpse the full potential of these platforms. Social media needs to be highlighted in your company's strategy and, when used correctly, can benefit different sectors. Each and every one of your brand's operations can benefit from the use of social media. Successful companies are already including other departments in their social strategy, such as customer service, corporate communications, investor relations, product, research and development, and human resources. There are solutions to some of your most pressing business concerns waiting to be discovered in the world of social media. Potential social action scenarios are outlined on social media There is no end to the possibilities of social media applications. Still, familiarity with the three most common social media use cases is essential for prioritizing among them in light of the requirements for your organization. Brand This is the most common example of using social media. A brand's official account will always be the brand's social media source.

This most frequently materializes in the form of posts, comments or direct messages positioning and strengthening the brand. Insights In this scenario, information is essential. The feedback your company receives from customers on social media is priceless. The insights brought to these platforms can be used by teams across the company to guide their work. Individual The use of the social network by your team members is completely voluntary. It's possible for your employees to use their own social media accounts to share branded material or chat with external stakeholders on the company's behalf. Direct Industry Email List from the brand The foundation of any social media campaign should be branded content shared across platforms. Showcase your unique brand tone and promote your content using these mediums. This is your organization's main line of contact with your audience, it is where news and updates are sent, where crises are handled, where questions about the service are answered and where problems are resolved. The vast majority of companies effectively manage their brand accounts. While they are most effective in customer service and marketing, employees in other divisions are increasingly using them for business purposes.



Team members in charge of investor relations may post company announcements, and employees may want to publicize job opportunities, for example. Your PR team can share media coverage on your official channels. This is where you should publish any and all official brand content. When working with branded material, account security should be your first priority. Only members of your social networks and customer service teams should access these accounts. Targeted communication It's likely that many of your team members have their own personal social media profiles. The benefits for your company of accessing your team's social networks grow exponentially. There are two main ways they can apply their own social strategies to the company's overall goals. Firstly, prospects can be contacted personally by sales teams on networks like LinkedIn , this can have a significant impact when combined with clever likes, retweets or comments. If there are vacancies within your team, for example, the team can start communicating with potential candidates and get to know them better before the interview. This method of communication is effective because it is more personal.