Understanding that tradition and throwbacks

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Why not an EV? | GM x Netflix To drive this theme home, the ad included callouts to top hits of the past few years: Squid Game, Bridgerton, and Stranger Things. Add Will Ferrell to the mix and you have the makings of an unforgettable ad. CMO Deborah Wahl described this strategy as a concerted effort to “place EVs into the epicenter of modern culture.” 6. Michelob Ultra – Full Swing Gossip Each Super Bowl season, a handful of ads master the art of tugging at our heartstrings. After Coinbase’s QR Code last year, we saw at least 10 QR Code ads during the Super Bowl this time.

In 2023, one particular commercial left an indelible mark – the Michelob Ultra ad. Featuring sports icons Tony Romo, Ricky Fowler, and Alex Morgan, it was a symphony of camaraderie and humor. As the trio sipped their Michelob Ultras, we glimpsed their France Phone Number Data genuine joy, watching Netflix’s “Full Swing” on a tiny screen. Golf pros Justin Thomas and Jordan Spieth’s antics had us in stitches, sparking the question: Is talking in the third person a golfer thing? Yet, it was Tony Romo’s teary-eyed reaction to an underdog’s triumph that struck a chord. This ad not only entertained but offered a sneak peek via a Michelob Ultra QR Code.



So, while gearing up for Super Bowl LVII, remember this heartwarming moment brought to you by Michelob Ultra. There’s little to call groundbreaking about these 2023 Super Bowl ads, but that’s not what’s required of a solid commercial. This year’s ads reflect a clear can pay off, especially when digital channels complement these TV-based efforts. We expect this well-rounded strategy to once again dominate in Super Bowls to come. Inspiring, isn’t it? And although you may not be as popular as the Super Bowl, if you’re a marketing professional or brand owner, you should also deliver content that captures attention and leaves a lasting impact.