How to do a customer

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Creating content in this sense will allow you to increase the impact of your actions and the effectiveness of your salespeople. So, for each objective, its content and format! Marketing content format - buyer's journey Read also: B2B blog – best practices for your customer acquisition White paper: 7 tips for writing it effectively 5. Think about SEO To be truly useful to your salespeople, your blog must generate qualified traffic and potential leads. in order to position yourself on keywords with high business value or on queries specific to your value proposition; Be sure to vary the formats : blog articles, premium content, videos, infographics, etc.

Implementing good SEO is Chinese Malaysia Phone Number List therefore essential. Also, be sure to identify the keywords on which you must position yourself to be found by your targets . Analyze user queries, search volume, the practices of your competitors, the structure of the articles that appear in the first results, etc. From this work, you will be able to develop optimized content to position yourself on keywords. most strategic keys for your business .and plan content that meets their needs and covers their specificities, at each stage of the buyer's journey ; Plan SEO- oriented content.





Read also: The checklist for good SEO of your blog articles 6. Define the editorial strategy for your content The editorial strategy constitutes the basis of your content marketing strategy. It's nothing more and nothing less than defining the subjects that you are going to cover : title, format, target, phase of the buyer's journey, context of use, etc. Read also: Our tips to help you define the editorial line of your B2B blog During this step, several points of attention: Take all your buyer personas into account.