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Analytics And of course, it’s incredibly important that we are able to see the performance of our marketing and customer relationship management efforts. Drip analytics Here in Drip for example, the Analytics shows different kinds of data that I may need to see to gauge how well I’m performing. Let’s say that I need to see how well my past two emails have been performing. I just need to click Email Metrics and look at my two most recent emails.
Customer relationship management analytics When the Analytics show me that there are issues with the emails I’m sending, then perhaps I should start shifting strategies. This is why even if a CRM software can pretty much do everything that you need CY Lists it to do, it’s still up to you—the user—to come up with good strategies that will ensure your customer relationship management is as fruitful as it can be. Streamlines processes through integration Lastly, a CRM software makes things easier for marketing and sales teams by streamlining processes through integration of different software. Going back to our Workflow, you can see that I can choose another software and choose from the list of actions that the integration permits.

Integrations helps your business Now that you know what a CRM system does, it’s time to discuss its top benefits for your business. Improved customer service and relations According to SuperOffice, 74% of companies using CRM report improved customer service. This is due to the fact that data analysis, segmentation, and automation give companies the ability to personalize and better customer experience every step of the way. And of course, if your customer’s experience of your company is positive, then relations also improve. Because of your strategy and the CRM software that you’re using, you’re able to really show up for your customers as individuals and respond to their needs.
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